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Committing to Behavioral Change

Marshall Goldsmith | Methods of Behavioral Change

The concepts of positive and lasting behavioral change are easy to understand but hard to do. Commitment is necessary for success.

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“Look, adult behavioral change is far from easy. As part of our program, we’re going to teach you something that takes three minutes a day, costs nothing, and helps you get better at anything. Might sound too good to be true, but half the people that start quit within two weeks. What I’m going to teach you is easy to understand and hard to do. Now, why are we so bad at it? Well, oftentimes we’re just busy, we’re over committed, and we delude ourselves. We’re going to share a lot of the big reasons why we don’t change behavior and the most important question: how can we get better at it? That’s what this whole course is going to be about.

How do you achieve positive, lasting, change in your behavior? How do we become the person that we want to be? Let’s start by focusing on something that has a profound impact on our ability to make change: triggers. What is a trigger? Well, a trigger is any stimulus that reshapes our thoughts and our actions. Any stimulus that changes our behavior: people, events, circumstances, a sight, a smell. Triggers aren’t inherently good or bad. They can push you in the right direction and perhaps even more easily, they can push you in the wrong direction…”