Consumer Driven Innovation
In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes. Throughout the course, Lindstrom educates you on small data, perception, rationality, and empathy, and shows us how seeing the world through the consumer’s eyes is the key to success.
TOTAL COURSE RUNTIME: 1 HOUR
Content:
- Getting Closer to the Consumer – 03:33
- Tapping Into The Irrational Nature of Human Beings – 06:24
- Understanding the Consumer’s Perspective – 04:03
- Using Small Data to Make Big Changes – 07:42
- Finding a Point of Differentiation – 05:24
- Opening Your Organization to Change – 04:12
- Determining Your Brand’s Purpose – 08:12
- Getting on the Consumer’s Level to Find Opportunities – 04:21
- Spotting Small Data in Consumer Imbalances – 07:33
- Removing Consumer Anxiety – 08:30
- Thinking Big with Small Data – 03:09
$60/MO
BILLED ANNUALLY
24/7 ON-DEMAND ACCESS
LEARN AS YOUR TIME ALLOWS
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About Martin Lindstrom
As a successful author and branding coach, Martin Lindstrom has helped some of the world’s foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research. Born in Denmark, Lindstrom’s career began at age 11 when he was offered a job by Lego’s R&D department after a scandalous and lawyered attempt to build a mini-Lego theme park in his own backyard.
Martin is best known for his wholly unconventional approach of using “small data”—or, the subconscious element of human psychology—to facilitate big impacts. Today, Martin is the founder and chairman of Lindstrom Group, a leading brand and culture transformation group that operates in over 30 countries. His charisma and magnetism have given him international rockstar status amongst those who’ve worked with him, and his effervescent persona enlightens everyone he interacts with.
FREQUENTLY ASKED QUESTIONS
General
What is Methods of 100 Coaches?
Methods of 100 Coaches is an online business and leadership training system for business coaches, individuals looking to self-improve and for businesses looking to develop their employees as they grow the next generation of leaders in their organization. The Methods of 100 Coaches training system features high-quality, interactive courseware taught by the world’s top leadership educators, coaches, and thought leaders.
What is included in a Methods of 100 Coaches Membership?
The individual Methods of 100 Coaches membership includes unlimited access to over 60+ hours of training and exclusive content from the best leadership and business coaches in the world. The Methods of 100 Coaches for business membership provides the same access plus additional accountability tools to maximize the growth of team members. Visit our Methods of 100 Coaches for business page to learn more.
What materials are provided with each course?
Workbooks, reviews, assessments, and other supplementary learning materials accompany each course to help users solidify and apply the concepts covered, and to enhance the overall learning experience.
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Pricing
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