Consumer Driven Innovation
Taught by Martin Lindstrom
Learn to see the world through the consumer’s eyes and get the big picture using small data.
In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes.
Throughout the course, Lindstrom educates you on small data, perception, rationality, and empathy, and shows us how seeing the world through the consumer’s eyes is the key to success. With his breakthrough concept of using “small data,” Lindstrom dives deep into what makes consumers tick, and how brands and organizations can better add value to their lives. This course will guide you towards innovating for the next generation of consumers, and making your brand future-proof.
Getting Closer to the Consumer
Martin discovered a valuable insight about consumer driven innovation after he got a job at the Lego R&D department when he was just 11 years old.
Tapping Into the Irrational Nature of Human Beings
Humans are all deeply irrational. By better understanding our irrational tendencies, we can better modify products and services to benefit the consumer.
Understanding the Consumer’s Perspective
Take the perspective of the consumer to better understand their point of view and uncover insights into their wants and needs.
Using Small Data to Make Big Changes
The perceived importance of small data is often overshadowed by big data. However, by diving deep into small data, we can bring about big changes.
Finding a Point of Differentiation
Discover imbalances in the lives of consumers to reveal unique opportunities for growth and improvement.
Opening Your Organization to Change
Infuse empathy with the consumer into an organization to help its members embrace growth and change.
Determining Your Brand’s Purpose
Brands in the future need to have a purpose. Discover a brands purpose by understanding consumers and identifying imbalances in their lives.
Getting on the Consumer’s Level to Find Opportunities
Find ways to step into the lives of consumers to get a new perspective and identify opportunities for growth and improvement.
Spotting Small Data in Consumer Imbalances
Clearly identify your consumers and try to eliminate any preconceptions you have about them before stepping into their shoes. This will help in uncovering imbalances in their lives.
Removing Consumer Anxiety
Learn the process behind uncovering and implementing a no-cost solution to a problem that drastically improved Swiss International Airlines.
Thinking Big with Small Data
See the role small data has played when revolutionizing some of the world’s largest organizations.