Consumer Driven Innovation

In this course, acclaimed brand and culture transformation specialist Martin Lindstrom illuminates how consumer driven innovation can exponentially affect a brand’s business outcomes. Throughout the course, Lindstrom educates you on small data, perception, rationality, and empathy, and shows us how seeing the world through the consumer’s eyes is the key to success.

What You’ll Learn:

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TOTAL COURSE RUNTIME: 1 HOUR

Content:

  1. Getting Closer to the Consumer – 03:33
  2. Tapping Into The Irrational Nature of Human Beings – 06:24
  3. Understanding the Consumer’s Perspective – 04:03
  4. Using Small Data to Make Big Changes – 07:42
  5. Finding a Point of Differentiation – 05:24
  6. Opening Your Organization to Change – 04:12
  7. Determining Your Brand’s Purpose – 08:12
  8. Getting on the Consumer’s Level to Find Opportunities – 04:21
  9. Spotting Small Data in Consumer Imbalances – 07:33
  10. Removing Consumer Anxiety – 08:30
  11. Thinking Big with Small Data – 03:09

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What is Methods of 100 Coaches?

Methods of 100 Coaches is an online business and leadership training system for business coaches, individuals looking to self-improve and for businesses looking to develop their employees as they grow the next generation of leaders in their organization. The Methods of 100 Coaches training system features high-quality, interactive courseware taught by the world’s top leadership educators, coaches, and thought leaders. 

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The individual Methods of 100 Coaches membership includes unlimited access to over 60+ hours of training and exclusive content from the best leadership and business coaches in the world. The Methods of 100 Coaches for business membership provides the same access plus additional accountability tools to maximize the growth of team members. Visit our Methods of 100 Coaches for business page to learn more. 

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Workbooks, reviews, assessments, and other supplementary learning materials accompany each course to help users solidify and apply the concepts covered, and to enhance the overall learning experience.

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