Martin Lindstrom has a unique perspective. He’s widely regarded as one of the world’s top brand specialists, and for good reason. He’s helped some of the world’s foremost brands and organizations create lasting, meaningful impact for their consumers through his focus on consumer psychology, marketing, and neuroscientific research.
Born in Denmark, Lindstrom’s career began at age 11 when he was offered a job by Lego’s R&D department after a scandalous and lawyered attempt to shut down a mini-Lego theme park that he built in his own backyard. In 2000, he went on to form The Lindstrom Company, an executive coaching and leadership consulting group. He is the author of several books, including Brand Sense, Buyology, and Small Data, all of which have received widespread critical acclaim by publications such as TIME Magazine and The Wall Street Journal. In total, he’s had 7 books grace the New York Times’s best-seller list over the years—a testament to the prodigious impact his unprecedented ideas have had in the field of branding and marketing.
We’re often told that the secrets of consumer and market behavior lies in the value of big data— extremely large information sets that measure quantifiable things like profits and performance and attempt to predict trends and behavior in the marketplace. But what we miss out on is the human element—the unpredictable nature of people, and the way their lives unfold on a day- to-day basis. Martin is best known for his wholly unconventional approach of using small data to facilitate big impacts.
Today, Martin is the founder and chairman of Lindstrom Group, a leading brand and culture transformation group that operates in over 30 countries. His charisma and magnetism have given him international rockstar status amongst those who’ve worked with him, and his effervescent persona enlightens everyone he interacts with. Martin is a lightning rod for good ideas, and his natural exuberance gives life to his concepts.
Gain unrestricted access to Martin’s courses and contributions, all courses by other leaders, and all future Methods content under a single membership plan. By developing the skills to live and lead effectively with Methods, you will not only benefit yourself and your organization, but everyone else who crosses your path. Leave the world better than you found it.