Dr. Rajogopal Raghunathan is an award-winning professor and author of If You’re So Smart, Why Aren’t You Happy?
Born in Trichy—a historic city in south India, Raj’s childhood was full of travel, as his father was a Civil Engineer for Indian Railways. This ignited his passion for understanding and absorbing different cultures, people, and places. His genuine love for human community and compassion was evident in his early inclinations towards friendships.
He attended the Birla Institute of Technology and Sciences for his undergrad degree in engineering, got his MBA from IIM Calcutta, and earned his PhD from the Stern School of Business at New York University in 2000. In 2005, he was recognized as a Marketing Science Young Scholar for his contributions to the field. His work has been cited in The New York Times, The Los Angeles Times, and The Houston Chronicle, among others, and he’s been published in esteemed academic journals such as the Journal of Consumer Research and the Journal of Marketing. Raj is currently a professor of marketing at the McCombs School of Business at the University of Texas at Austin.
His breakthrough theories around human decision making and how it relates to happiness combine elements of behavioral psychology, decision theory, and marketing to try and understand the inner workings of consumer behavior. His 2016 book If You’re So Smart, Why Aren’t You Happy? marked the beginning of his shift towards happiness-focused research and its relationship to human decision-making.
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